Our Story
At Alleyway Literary, we know that great authors and businesses alike, both start with a great story.
After spending nearly a decade working with over 100 bestselling and award-winning authors, Alley Horn founded Alleyway Literary with one simple truth in mind: every author’s journey is unique, but the goal remains the same—reaching and inspiring readers. With a deep respect for the wealth of knowledge and passion authors bring to the world, Alleyway Literary is dedicated to helping writers build authentic connections with their audiences. Whether through refining a message or crafting a strategy, we're here to make sure your words find their way to the people who need them most.
Book Tour Planning & Expansion
Let us orchestrate successful book tours that bring you closer to your readers and create lasting connections. Is your publisher sending you to three festivals? Let's make the most of it by booking more events nearby!
Writing Workshop Construction
We help authors build creative, engaging writing workshops from start to finish—whether it's coming up with ideas, planning, promoting, or running the workshop, we’ll be with you every step of the way to make it a success.
Graphic Design & Branding
Our graphic design services for authors include everything from eye-catching promotional bookmarks and social media campaigns to stunning book cover designs and press kits.
Web Services
Our web services for authors include everything from building or refreshing your website to setting up a regular newsletter, Substack, or social media presence, making it easy to connect with readers and share your latest updates across all platforms.
The Bestseller Bundle
Get everything you need to take your career to the next level. We’ll help you streamline your energy, market yourself effectively, create a press kit, build an author website, design a one-sheet, develop a writing workshop, and craft a compelling author presentation that showcases your story and process as an author.
For Readers & Librarians
Are you looking to bring a bestselling author to your school, library, or corporate event? We’re here to help! Let us know what kind of event you’re planning, and we’ll provide a curated list of authors who fit your needs and budget. Whether you're looking for an inspiring talk or a creative workshop, we’ll connect you with the perfect author!
“Alley Horn has changed my life. I have the most complex book tour regime I know of, and she manages it completely. For the launch of my book, Max in the House of Spies, I wanted to do a five-month tour of school visits, coordinated with independent bookstores. Alley organized the whole thing, working with the stores, my publisher, and the schools. And I never had to stress about a thing. Because of her work, we ended up a #2 NYTimes Bestseller! Also, she is just one of my favorite people on earth."
- Adam Gidwitz, New York Times Bestselling Author & Newbery Honor Winner
Testimonials
Empowering Authors
100k+
Books Sold
100%
Author Satisfaction
500K+
Readers Reached
9+
Years of Literary Expertise
Our Approach
The Alleyway Method
01
Discover
Uncover unique opportunities and avenues for literary growth and success.
02
Strategize
Craft personalized strategies aligned with your literary aspirations and goals.
03
Create
Bring ideas to life and create a lasting impact with our templates, guidance and support.
04
Sustain
Continuously monitor and provide ongoing support to nurture your literary journey.
Our Partners and Collaborations
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Get in Touch
We want to hear from you!